Alhumaid, M.M. and Alotaibi, I.S. (2025) “Artificial Intelligence, Big Data, and Their Impact on Improving Marketing Effectiveness and Customer Experience in the Retail Sector in the Kingdom of Saudi Arabia”, Jazan University Journal of Human Sciences, 13(2 الجزء الأول), pp. 224–244. doi:10.63908/7a8qbd33.