Alhumaid MM, Alotaibi IS. Artificial Intelligence, Big Data, and Their Impact on Improving Marketing Effectiveness and Customer Experience in the Retail Sector in the Kingdom of Saudi Arabia. JUJHS [Internet]. 2025 Jan. 15 [cited 2025 Dec. 24];13(2 الجزء الأول):224-4. Available from: https://journals.jazanu.edu.sa/ojs/index.php/JUJHS/article/view/457