Applied Research Marketing and Employment for Community Service at Applied and Scientific Colleges in King Saud University: A Field Study

Abstract

The study aimed to recognize the reality of marketing applied scientific researches at applied and scientific colleges in King Saud University and employing them to serve and develop the community to achieve the aims of the study. The study adopted the analytical descriptive approach. The population of study comprised all the employees in the field of applied researches at applied and scientific colleges in King Saud University whose number was (2315). The sample of study is represented by a random sample including (329) individuals. The researcher used the questionnaire as a tool of the study. The main concluded results were as follows: The reality of marketing research projects and employing them to serve the community at applied and scientific colleges in King Saud University was at a high degree, as the general mean of the dimension was (3.99), with an "agree" degree, and a standard deviation that equaled (0.69), in addition to the extent to which applied and scientific colleges in King Saud University are interested in marketing applied researches and employing them to serve the community that was also at a high degree, as the general mean of the dimension was (3.80), with an "agree" degree, and a standard deviation that equaled (0.71), the nonexistence of statistically significant differences due to gender, on the extent of interest of applied and scientific colleges in King Saud University in marketing applied research projects and employing them to serve the community, and the proposed conception for marketing applied researches at applied and scientific colleges in King Saud University that was at a very high degree, as the general mean of the dimension was (4.26), with a "strongly agree" degree and a standard deviation that equaled (0.71). The study recommended specifying the wages and rewards of researchers who belong to the teaching staff members at the university, according to the university systems and regulations, and the nature and quality of the required applied researches for the benefited sectors of the community.